The brief was to create a responsive logo design for “ Buns Of Glory ”, a rustic burger joint specializing in classic burgers paired with trusted quality. The logo needed to represent the vast heritage behind developing the recipes which have been passed on from generations and attract true “ Burgerheads ” as well as other people who love their burgers the classic way.
The idea for the logo came keeping in mind what the “Ideal” customer would find cool. After going through a few concepts it was decided to go with a mark which integrates classic “American” feel with a clever twist on food. The idea was to somehow incorporate the elements from the American Pilot badges and give a feel to the overall mark inspired by retro American movies (Top Gun being the prominent inspiration). Thus we landed on the idea of combining the American pilot badge with a Burger symbol along with army-style typography.
It was decided to use just the icon for Social Media promotions and online ads/posters as a more effective and recognizable logo, as it also works well in smaller sizes.