In May this year, Entrepreneur India ran an interesting article where they compared Tik Tok to Instagram. Both apps operate on the same principle of empowering individuals who have no prior experience or training to create instant content and share it with their network. Unfortunately, this article came a little too soon, as, in July,
Instagram’s CEO Kevin Systrom while launching IGTV said: “it’s time for videos to move forward and evolve”. Hence we have the ingenious IGTV, a long format video app built for high-quality vertical videos for up to 60 seconds which apart from being accessible from your Instagram home screen, also presents itself as a standalone application.