Book Keeper is a multi-Platform, offline and easy to use accounting app for Businesses trusted by 1 Million + Business Owners across the World.

Campaign Name : #NewFinancialYear #NewAccountingResolution 

Objective: Every year thousands of people around the world make hundreds of resolutions, some want to get into perfect shape, while others promise themselves that they’d quit smoking. 

Same way, 1st April, every year brings a new year for all the businessmen, so we initiated a series of Resolutions that any businessmen would like to make. 

Our Primary objective through this campaign was to help people fulfil their New Financial year’s resolutions by using our App.

Execution : 

Hashtag “NewFinancialYear” and “NewAccountingResolution” were used to demonstrate 6 Resolutions. 

We did a photoshoot of a businessman himself who later became the face of our campaign. 

Starting from “I won’t pay for my accounting App updates” to “I will spend my hard earned money Smartly” the resolutions were kept minimal, realistic and understandable to a layman.

Results : 

• The campaign successfully generated around 1,73,368 impressions in total, out of which 60,299 impressions were generated through Facebook campaign while the rest 113,069 were through Google campaign. 
• Out of 60,299 impressions on Facebook, the campaign reached to around 53,100 people, out of which, approx. 14,358 people liked, commented or shared the posts. 
• Google Impressions of 113,069 had 2,137 people engaged into it.