Brand: Gurugram International Couture Week

Gurugram International Couture Week is one of the premier and largest fashion weeks in Gurugram, India. It would showcase the work of designers from across the globe and also attract audience from Bollywood and other top notch people of the society.

Brief:

To instill the essence of international couture in all forms of brand communication and creative designing for the entire fashion week.

Execution:

Keeping in mind the fact that GICW is the first and grandest fashion week in Gurugram, we made every attempt to incorporate GICW as a successful platform of fashion extravaganza among its visitors and associated brands. The passes, creatives, logo and the entire branding of GICW reflected the chic fashion element it has. The brand communication appealed all the associated designers, models, partner brands, exhibitors. The international essence of GICW was reflected in the social media creatives, graphic design and outdoor advertising formats giving it a modern yet minimalist appeal.